Legal
Privacy Policy
Last updated: August 21, 2026
Directly Lended ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, visit our website, or interact with us in any way.
By accessing or using our services, you agree to the terms outlined in this Privacy Policy. If you do not agree, please discontinue the use of our services.
01Information we collect
We may collect the following types of information:
Personal information
- Name, address, email, phone number, and other identifying details provided by you.
- Financial information such as income, business revenue, credit score, and funding preferences necessary to provide our services.
- Business details, including tax ID (EIN), time in business, and ownership percentage.
Non-personal information
- IP addresses, browser types, and device details collected automatically to improve website functionality.
- Cookies and tracking technologies that enhance your user experience on our site.
02How we use your information
We use the information collected for the following purposes:
- To process funding applications and provide financial services tailored to your business needs.
- To communicate with you about your account, application status, updates, and promotional offers.
- To ensure compliance with legal and regulatory obligations.
- To improve our services and personalize your experience.
- To detect and prevent fraudulent activities and protect your data.
03Text messaging
When you provide a phone number on our application form, you consent to be contacted about your application by phone, text message, and email. Message frequency may vary, and message and data rates may apply. Reply STOP to opt out of text messages or HELP for assistance. Consent to receive text messages is not a condition of receiving funding, and no mobile information is shared with third parties or affiliates for marketing or promotional purposes.
04Sharing of information
Directly Lended does not sell your personal information to third parties.
However, we may share your information with:
- Service providers and partners who assist in delivering our services (e.g., payment processors, financial institutions, and customer support).
- Regulatory authorities or law enforcement agencies when required by law or to comply with a legal obligation.
- Credit bureaus and financial institutions as part of the funding application and evaluation process.
All third parties receiving your information are obligated to maintain confidentiality and use your data solely for the intended purpose.
05Data security
We implement robust security measures to protect your personal information from unauthorized access, alteration, or disclosure. These measures include:
- Encryption of sensitive data during transmission and storage.
- Secure access controls and authentication protocols.
- Regular security audits and monitoring.
Despite our best efforts, no data transmission or storage system can be guaranteed as 100% secure.
06Your choices
Access and update
You may request to review or update your personal information by contacting us directly.
Marketing preferences
You can opt out of receiving marketing communications by following the instructions in our emails or contacting us at submissions@directlylends.com.
Cookies
You may modify your browser settings to reject cookies; however, this may limit some website functionality.
07Third-party links
Our website may include links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before sharing any information.
08Children's privacy
Directly Lended's services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.
09Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the revised policy on our website and updating the "Last Updated" date above. Your continued use of our services following any updates constitutes acceptance of the revised policy.
10Contact us
If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:
By using Directly Lended's services, you acknowledge that you have read and understood this Privacy Policy. Thank you for trusting us to handle your information with care.